Kristi shares ...

2019 Trade Show Follow-Up Trends – New Research from 4imprint

Research finds two-thirds of organizations track leads with business cards. One in 12 do lead follow-up w...

Amanda recommends ...

3 types of trade show tools you shouldn’t leave home without

The best trade show swag can set your booth apart from the competition at the show.

Adam describes ...

3 types of trade show tools you shouldn’t leave home without – Canada

Are you planning to exhibit at a trade show? Fill your trade show toolbox with these must-have tools that...

Sarah likes ...

3 ways trade show apparel helps you make a good impression

Choosing the right trade show apparel can make the difference between a good and great show. We offer tip...

Cindy recommends ...

4 quick tips to qualify trade show and event leads

Qualifying leads can save trade show exhibitors time and money. Use these tips and event giveaway ideas t...

Adam suggests ...

4 quick tips to qualify trade show and event leads – Canada

92% of trade show attendees want to check out new products. See if they’re a fit by qualifying leads wi...

Erika writes ...

4 trade show marketing trends for the new year

As a trade show exhibitor, you’re likely on the hunt for new trade show marketing ideas.

Shaun describes ...

4 trade show marketing trends for the new year – Canada

We’re sharing some of the most popular trade show trends, along with the best trade show giveaways, tha...

Pam shares ...

4imprint releases 2018 Trade Show Sales Survey eBook

Did you know Twenty-nine percent of respondents attend 11 or more trade shows per year? This new eBook ca...

Sarah recommends ...

amplify: Building relationships at trade shows

A recent 4imprint® survey found one of the top three reasons to attend trade shows is to generate sales ...

Tiffany digs ...

amplify: Fall 2017

The amplify Fall 2017 issue is packed with real-life ways for using promotional products to gain remarkab...

Sarah likes ...

Best travel tools for your trade show team

As your team heads across the country to introduce your products and services to potential customers, use...

Amy describes ...

Best travel tools for your trade show team – Canada

According to a recent 4imprint survey, more than 50% of companies that attend trade shows go to six or mo...

Suzanne recommends ...

Blow up your exposure with inflatable promotional items

Inflatable promotional items make for fun and noticeable displays—indoors and out. We offer eye-catchin...

Andy suggests ...

Build brand awareness with memorable trade show bags

Impress your customers by giving them trade show bags full of branded swag.

Karri discusses ...

Build brand awareness with memorable trade show bags – Canada

Over 80% of product recipients say they're more likely to work with the company that gave it to them. Cre...

Tiffany suggests ...

Business giveaway ideas that will get your logo seen

Logos are typically the most recognized part of a business.

Andrea writes ...

Business giveaway ideas that will get your logo seen – Canada

An easily identifiable visual should remind people what your organization does and what you stand for.

Alexis shares ...

Companies use trade shows to build connections, according to the latest issue of amplify®

Almost four out of five exhibitors use trade shows as an opportunity to build relationships, according to...

Sara chooses ...

Company logo trade show apparel to up your cool factor

If your brand is not the button-down type, company logo apparel with a cool, laid-back vibe is a great fi...

Shaun discusses ...

Custom trade show displays that will turn heads

Sarah, 4imprint’s authority on all things trade show, shares expert tips plus custom trade show display...

Cassidy shares ...

Customers share tips: How to use promotional products

Get giveaway ideas. Customer share stories and tips on how to use promotional products to create team uni...

Sarah recommends ...

Effective Trade Show Planning Part 1 – Set Your Trade Show Strategy

Trade shows are great opportunities for networking and marketing your organization. But it’s a serious ...

Sarah recommends ...

Effective Trade Show Planning Part 3 – Finalize Plans

Text First impressions are important—especially on the fast-paced expo floor. Taking ample time to trai...

Matt recommends ...

Effective Trade Show Planning Part 4 – Prep and Pack

Focusing on prep and packing for your trade show now can help avoid costly mistakes later.

Matt describes ...

Effective Trade Show Planning Part 6 – Post Show

Trade show appearances require a lot of time, money and effort on your part. Make the most of this invest...

Expert sales training techniques that will step up your game

Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...

Angie suggests ...

Follow-up tools to turn trade show prospects into customers

According to a survey performed by 4imprint®, 76% of companies attend trade shows to generate leads.

Amy discusses ...

Follow-up tools to turn trade show prospects into customers – Canada

With the help of these four tools—and some memorable giveaways—you can connect with your leads and tu...

Kristi describes ...

Get results with guerilla marketing for trade shows

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Lia writes ...

Get results with guerilla marketing for trade shows – Canada

If you want to make a big impression with a limited budget, try these guerrilla marketing ideas for trade...

Amanda shares ...

Go beyond the booth: A quick guide to seminar hosting

Try our sales presentation tips, paired with the best trade show swag ideas, to attract attention to your...

Sarah recommends ...

Go beyond the booth: A quick guide to seminar hosting – Canada

We've put together sales presentation tips and trade show swag ideas to help you be a success.

Alysia recommends ...

How to Carry Out Trade Show Planning for Sure-Fire Success

Is trade show planning a challenge for your team? A thorough trade show planning checklist helps makes pr...

How to choose the best trade show giveaways for your next event

Promotional products start conversations with potential clients. Discover the top trade show giveaways to...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

Andy suggests ...

How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

Suzanne writes ...

Make a big impression with fun trade show display ideas

4imprint has trade show display ideas for your next show or event. Choose from floor and tabletop display...

Sarah recommends ...

Make connections with trade show giveaways

Face-to-face meetings are few and far between, yet trade shows provide a perfect opportunity to connect. ...

Andy recommends ...

Make the most of your trade show experience

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Danielle likes ...

Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

Carrie describes ...

Product launch ideas to propel sales at the next trade show

Help your great new project get discovered at the next trade show with these product launch ideas. Includ...

Robert recommends ...

Promotional fanny pack uses to rock your next trade show – Canada

A lot of trade show attendees travel many kilometres. Treat guests visiting from afar with a travel-frien...

Lia likes ...

Promotional toys for your kids at heart

The term “trade show” sounds very grown-up.

Alysia shares ...

Snag valuable face time in a digital world

More than 4 billion people across the globe use the internet. In the United States, there are an estimate...